Supporting small- to medium-sized businesses across industries in marketing, sales, process improvement, and business development.
WHO WE SERVE
B. Fine Consulting serves small- to medium-sized businesses from South Carolina to Florida. we provide marketing consulting services that help businesses dramatically improve in several areas, especially relevant are elements like revenues, profits, sales, and brand equity. Consequently, the path to exceed your goals is different for each client. We identify the challenges/opportunities of your business and implement solutions while transforming your brand.
BRANDING & Market research
Your customers can’t know your business if you’re constantly changing what you stand for. We can help you identify your brand positioning, unique advantages in the marketplace, key messaging, brand style, brand voice, and visual identity.
Spend your time where it’s most valuable—managing your business—and leave the social media content to us. We’re skilled at creating high-engagement social media content (Facebook, Instagram, Twitter) that adds new followers while keeping engaged the ones you already have.
WEB & DIGITAL
Neglecting your website is about as effective as trying to sell a house with a giant hole in the front door. Your website is your first moment of truth, and you need to get it right. We’ll guide you to a website that works hard behind the scenes to generate new business and build your reputation.
What I Do
When it comes to social media, strategy is the easy part. It’s the execution—especially the time required to do it well—that’s the real challenge for small and medium-sized businesses. We’re here to help with both.
Search Engine Optimization
There’s a saying that goes, “The second page of Google search results is where a company goes to die.” We’ll work with you to get your site listed on Google & Apple Maps, register your site with search engines, and more.
Search Engine Marketing
When the market you’re playing in is saturated with competition, the best way to gain visibility is often through Google search ads. Look to us for strategy and execution.
Website copy. White papers. Blog posts. Tweets, Instagrams, and Facebook posts. Drone video. Facebook LIVE broadcasts. And more. We can help create content that engages and drives traffic (and sales).
Business, especially retail and services, live and die by reviews on Google, Facebook, Yelp, and TripAdvisor. Let us help you formulate a strategy to get more positive reviews. Plus, we’ll how to respond to negative posts.
Research & Surveys
Who’s your competition? What do your customers value? What sets you apart from the rest? Market research (both quantitative surveys and qualitative focus groups) can answer these questions and more.
I am available to provide expert testimony in court proceedings. Specialty areas of expertise include marketing as well as general business. Contact me for rates and details.
Take your marketing to the next level.