Publications

Athletic conferences worked to lower the cost of delivering athletic programs while operating during the COVID-19 global pandemic. One strategy was the use of concentrated schedules for competitions.

The purpose of this study is to investigate the factors that influence consumers’ value, satisfaction and loyalty to the CrossFit community.

This study examines the factors that impact the student perception of these materials to add to the pedagogical discussion surrounding the increased use of OER resources as a method of improving student access to education.

Action sports have been on the rise in the last decade. A new action sports park is considering developing operations on the east coast. The park would include extreme sports such as surfing, wakeboarding, and skating.

The purpose of this paper is to investigate the role of marketing expenditures in explaining the variation in the aftermarket performance of a sample of firms conducting initial public offerings (IPOs).

How does microblogging (Twitter vs. Sine Weibo) differ in China vs. the USA? This study investigates how information is acquired and disseminated on these social media platforms in the international luxury hotel segments.

Loss of businesses to surrounding areas has escalated in the past decade, promoting an examination of factors causing business defection from the city of Georgetown, South Carolina.

What factors influence a university community’s satisfaction with campus recreational facilities? The results suggest that loyalty, staffing, cleanliness, and parking are significant indicators.

Does social media impact the relationship quality in the higher education industry? The results provide important and timely implications for both universities and higher education marketers.

Creating a brand versus acquiring a brand: how do equity markets perceive these two branding strategies? Do they lower perceived risk? This study uses a control sample of firms to answer that question.

This research investigates consumers’ perceptions of QR codes. The results suggest that incentives and exposure are the most important factors contributing to the consumer’s perception of QR codes.

What influences a consumer’s attitude to receive news through mobile applications? The results suggest that attitude toward technology is the most important factor contributing to a consumer’s attitude to receiving news through mobile applications.

This paper focuses on the development of a novel approach to teaching operations management (OM) topics through experiential learning with a study abroad course, in which students engaged in company visits.