Publications

This study analyzes regional differences in the U.S. craft beer industry by comparing Southern and non-Southern states using 2024 per capita measures of breweries, production, and economic impact. While Southern states continue to lag behind on these measures, faster growth over the past decade suggests the region is gradually closing the gap, with consumption, culture, and policy playing key explanatory roles.

This study examines how individual student characteristics influence perceptions of service quality in higher education, using established service quality measures and survey data from current students. Findings show that motivation, attitude, and educational expectations significantly shape service quality perceptions, while involvement and gender do not.

This study examines perimeter advertising in the NHL and MLB, revealing distinct patterns tied to fan demographics. NHL games feature more ads for business services and light beer, while MLB games highlight home improvement and regular beer, reflecting targeted marketing strategies.

This study finds that U.S. business students experience high loneliness but lower mental health stigma, with anxiety strongly linked to stigma and frustration. Tailored support can enhance their well-being and academic success.

The article explores how students and other stakeholders collaboratively shape value in business education, using Service-Dominant Logic and Authority Theory to reveal differing expectations and roles.

This study explores how students’ perceptions of Career Services influence their career optimism. Findings show that factors like academic major and the application of social cognitive career theory (SCCT) shape how students view support services and their future career outlook.

This study explores how Millennials evaluate the Oscars as a movie experience, influenced by social media, peer opinions, and perceived event relevance. Findings reveal that both objective film traits and social factors shape Millennials’ attitudes toward the Academy Awards.

The study finds that concentrated match scheduling—three volleyball matches in two days—used during COVID-19 reduced costs and supported safety without negatively impacting player performance or match quality.

The purpose of this study is to investigate the factors that influence consumers’ value, satisfaction and loyalty to the CrossFit community.

This study examines the factors that impact the student perception of these materials to add to the pedagogical discussion surrounding the increased use of OER resources as a method of improving student access to education.

Action sports have been on the rise in the last decade. A new action sports park is considering developing operations on the east coast. The park would include extreme sports such as surfing, wakeboarding, and skating.

The study finds that pre-IPO marketing spending boosts short-term stock performance but doesn’t affect long-term results, especially during volatile market conditions. It bridges marketing and finance theories to highlight the financial impact of marketing decisions.

How does microblogging (Twitter vs. Sine Weibo) differ in China vs. the USA? This study investigates how information is acquired and disseminated on these social media platforms in the international luxury hotel segments.

Loss of businesses to surrounding areas has escalated in the past decade, promoting an examination of factors causing business defection from the city of Georgetown, South Carolina.

What factors influence a university community’s satisfaction with campus recreational facilities? The results suggest that loyalty, staffing, cleanliness, and parking are significant indicators.

Does social media impact the relationship quality in the higher education industry? The results provide important and timely implications for both universities and higher education marketers.

Creating a brand versus acquiring a brand: how do equity markets perceive these two branding strategies? Do they lower perceived risk? This study uses a control sample of firms to answer that question.

This research investigates consumers’ perceptions of QR codes. The results suggest that incentives and exposure are the most important factors contributing to the consumer’s perception of QR codes.

What influences a consumer’s attitude to receive news through mobile applications? The results suggest that attitude toward technology is the most important factor contributing to a consumer’s attitude to receiving news through mobile applications.

This paper focuses on the development of a novel approach to teaching operations management (OM) topics through experiential learning with a study abroad course, in which students engaged in company visits.

This paper assessed direct, indirect, and induced economic impacts to determine an associated total economic impact that exceeds $4 million for the Children’s Museum of South Carolina.