Monica B. Fine
Professor and Consultant
Marketing is what I do—in more ways than one.
Remember that old saying, “Those that can’t do, teach”?
When I hear that old adage, I have to smile. Because for many of us academic types, it’s not remotely true.
Yes, I teach marketing at Coastal Carolina University, and serve as Department Chair for the Marketing & Hospitality Department at the Wall School of Business. But like any good marketer, I’m not at my best unless I’m doing marketing, too. When I’m not in the classroom, I’m consulting for small businesses in the South, helping them to grow through better marketing, branding, and promotion.
Explore this site to learn more about my consulting services (through my consulting business, B. Fine Consulting), my research pursuits, and more. I look forward to connecting with you.
Search Engine Optimization
Search Engine Marketing
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Research & Surveys
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"Your combined efforts raised over $5,000. Your generosity allows us to provide for more than 6,300 children and families in Broward and Palm Beach counties. You are quite simply our hero."
"She is passionate about her research and is dedicated to teaching and educating her students. I was thrilled to have had her as a professor."
Can marketing spend predict post-IPO performance? This paper investigates marketing expenditures and their ability to predict aftermarket performance in firms conducting IPOs.read more
What motivates consumers to spread positive word of mouth online? This study investigated the influence of motivators (intrinsic and extrinsic), service quality, and age on communication behaviors.read more
How does microblogging (Twitter vs. Sine Weibo) differ in China vs. the USA? This study investigates how information is acquired and disseminated on these social media platforms in the international luxury hotel segments.read more