Monica B. Fine
Professor and Consultant
Marketing is what I do—in more ways than one.
Remember that old saying, “Those that can’t do, teach”?
When I hear that old adage, I have to smile. Because for many of us academic types, it’s not remotely true.
Yes, I teach marketing at Coastal Carolina University, and I serve as the Associate Dean of Student Sucess for the Wall College of Business. I was also most recntly the Department Chair for the Marketing & Hospitality Department. But like any good marketer, I’m not at my best unless I’m doing marketing, too. When I’m not in the classroom, I’m consulting for small businesses in the South, helping them to grow through better marketing, branding, and promotion.
Explore this site to learn more about my consulting services (through my consulting business, B. Fine Consulting), my research pursuits, and more. I look forward to connecting with you.
Search Engine Optimization
Search Engine Marketing
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Research & Surveys
"Thanks so much for the work done for us. This info is very helpful. Exactly what we were looking for."
"Your combined efforts raised over $5,000. Your generosity allows us to provide for more than 6,300 children and families in Broward and Palm Beach counties. You are quite simply our hero."
"She is passionate about her research and is dedicated to teaching and educating her students. I was thrilled to have had her as a professor."
The purpose of this study is to investigate the factors that influence consumers’ value, satisfaction and loyalty to the CrossFit community.read more
This study examines the factors that impact the student perception of these materials to add to the pedagogical discussion surrounding the increased use of OER resources as a method of improving student access to education.read more
Action sports have been on the rise in the last decade. A new action sports park is considering developing operations on the east coast. The park would include extreme sports such as surfing, wakeboarding, and skating.read more