Monica B. Fine

Professor and Consultant

Marketing is what I do—in more ways than one.

Remember that old saying, “Those that can’t do, teach”?

When I hear that old adage, I have to smile. Because for many of us academic types, it’s not remotely true.

Yes, I teach marketing at Coastal Carolina University, and serve as Department Chair for the Marketing & Hospitality Department at the Wall School of Business. But like any good marketer, I’m not at my best unless I’m doing marketing, too. When I’m not in the classroom, I’m consulting for small businesses in the South, helping them to grow through better marketing, branding, and promotion.

Explore this site to learn more about my consulting services (through my consulting business, B. Fine Consulting), my research pursuits, and more. I look forward to connecting with you.

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Social

When it comes to social media, strategy is the easy part. It’s the execution—especially the time required to do it well—that’s the real challenge for small and medium-sized businesses. We’re here to help with both.

Search Engine Optimization

There’s a saying that goes, “The second page of Google search results is where a company goes to die.” We’ll work with you to get your site listed on Google & Apple Maps, register your site with search engines, and more.
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Search Engine Marketing

When the market you’re playing in is saturated with competition,  the best way to gain visibility is often through Google search ads. Look to us for strategy and execution.

Content

Website copy. White papers. Blog posts. Tweets, Instagrams, and Facebook posts. Drone video. Facebook LIVE broadcasts. And more. We can help create content that engages and drives traffic (and sales).

Product Reviews

Business, especially retail and services, live and die by reviews on Google, Facebook, Yelp, and TripAdvisor. Let us help you formulate a strategy to get more  positive reviews. Plus, we’ll how to respond to negative posts.

Research & Surveys

Who’s your competition? What do your customers value? What sets you apart from the rest? Market research (both quantitative surveys and qualitative focus groups) can answer these questions and more.
“Being a teacher means that I get to have a small part in the futures of my students. It’s incredibly rewarding.”

Testimonials

"Thanks so much for the work done for us. This info is very helpful. Exactly what we were looking for."

Consulting client — Eli Tene @ Peak Professional: Myrtle Beach Mall

"Your combined efforts raised over $5,000. Your generosity allows us to provide for more than 6,300 children and families in Broward and Palm Beach counties. You are quite simply our hero."

Fundraising benefactor — Gregory Kurth, President/CEO @ Kids in Distress

"She is passionate about her research and is dedicated to teaching and educating her students. I was thrilled to have had her as a professor."

Undergraduate & MBA student — Thomas Maxey @ Prudential Financial

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