Monica B. Fine, Ph.D.

Monica B. Fine is the Chair of the Marketing and Hospitality Department and a Professor of Marketing at Coastal Carolina University in Conway, South Carolina.  Before joining the Marketing department at the Wall College of Business, Dr. Fine was on the faculty at both Northwest Missouri State University and Florida Atlantic University. Dr. Fine earned her bachelor’s in Business Education from Northwest Missouri State University in Maryville, Missouri.  She obtained her MBA from NWMSU as well.  Monica Fine completed her Ph.D. in business administration, specializing in marketing from Florida Atlantic University in Boca Raton, Florida.

In addition to her academic credentials, Dr. Monica Fine owns a marketing consulting firm called B. Fine Consulting (middle name Beth). B. Fine Consulting offers a variety of business and marketing services for small to medium sized businesses.  Our client industries include high-end commercial/residential construction, restaurants/bars, lawn services, and retail conglomerates.

Please email Monica B. Fine at

Chair/Associate Professor at Coastal Carolina University

Monica Fine and David Housman

Owner, B. Fine Consulting

American Marketing Association-Coastal Carolina

Faculty Adviser, American Marketing Association


  • Ph.D. 2012

    Ph.D. in Business Administration

    Florida Atlantic University

  • MBA 2006

    Masters of Business Administration

    Northwest Missouri State University

  • B.S. 2005

    Bachelors in Secondary Business Education

    Northwest Missouri State University

  • A.A. 2003

    Associates of Arts

    Des Moines Area Community College


  • Present2011

    Chair, Department of Marketing and Hospitality

    Coastal Carolina University, Wall College of Business

  • Present2011

    Associate/Assistant Professor of Marketing

    Coastal Carolina University, Wall College of Business

  • Present2012

    Marketing Consultant/Owner

    B. Fine Consulting

  • 20162015

    Quality Enhancement Plan (QEP) Coordinator

    Coastal Carolina University, Wall College of Business

  • 20112007

    Teaching Assistant & Graduate Assistant

    Florida Atlantic University

  • 20072006

    Instructor of Marketing

    Northwest Missouri State University

  • 20032002

    Staff Manager

    Creative Innovations - Des Moines, Iowa

“Our legacy is how we spend our time and who we spend it with.”

Jim Stengel, President/CEO - The Jim Stengel Company

“Grow your business by fueling its purpose and putting brand champions first.”

Mark Addicks, CMO – General Mills

My Awards/Certifications/Honors

  • 2017
    James P. and Elizabeth R. Blanton Distinguished Research Impact Award
    Awarded by the E. Craig Wall Sr. College of Business Administration at Coastal Carolina University to an individual who exemplify excellence in research
    • 2017
      Exemplary Online Course
      Awarded by Coastal Office of Online Learning (COOL) Office at Coastal Carolina University
      • 2017
        Adviser of the Year - American Marketing Association
        Student Involvement and Leadership Awards by the The Office of Student Life, in conjunction with all of Campus Life and Student Engagement
      • 2016
        James P. and Elizabeth R. Blanton College of Business Professor
        Professorship Awards based on Impact and Research productivity
      • 2015
        James P. and Elizabeth R. Blanton College of Business Professor
        Professorship Awards based on Impact and Research productivity
      • 2015-2019
        Inbound Certified - Hubspot
        The Inbound Certification is a comprehensive marketing course that covers the core elements of the Inbound Methodology.

      • 2015
        Hootsuite Professional Certified