M. Fine, L. Runion, and R. Byington (2020)
Journal of Applied Business and Economics

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Action sports have been on the rise in the last decade. A new action sports park is considering developing operations on the east coast. The park would include extreme sports such as surfing, wakeboarding, and skating. The park will feature state of the art technologies that produce consistent waves for surfing 12 months a year. With over 10 million surfers worldwide the newest tourist attraction has been deemed appealing to the tourists that flock to the east coast and locals. Other possible amenities at the park include a family waterpark, dining, shopping, and nightlife opportunities. This study examines consumers’ perceptions of the new surf park.


Extreme sports. Surf Tourism. Sports Tourism. Sports Marketing. Surfing.