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Sustainable Fashion Themes in Luxury Brand Storytelling: The Sustainability Fashion Research Grid

by bfineconsulting | Jul 10, 2019 | PRJs

A. Woodside and M. Fine (2019)Journal of Global Fashion Marketing Download Article Abstract “Sustainable fashion”, also known as “eco fashion”, is a part of the growing design, manufacturing, and consumption philosophy and trend toward system maintainability. The goal...

Prosumer Motivations for Electronic Word-of-Mouth Communication Behaviors

by bfineconsulting | Jul 29, 2017 | PRJs

M. Fine, M. Petrescu, and J. Gironda. (2017)Journal of Hospitality and Tourism Technology Download Article Abstract Purpose “Prosumers” (combining “producer” and “consumers”) describes consumers’ ability to openly share their product/service experiences and thereby...

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