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Factors Impacting Student Perception of Open Educational Resources

by bfineconsulting | Jun 9, 2020 | PRJs

M. Fine, and H. Read (2020) e-Journal of Business Education and Scholarship of Teaching Download Article Abstract This research aims to investigate the factors that impact students’ perceptions of Open Educational Resources (OER) in Higher Education. This study...

Assessing Perceptions and Attitudes of an Extreme Sports Park

by bfineconsulting | Mar 5, 2020 | PRJs

M. Fine, L. Runion, and R. Byington (2020)Journal of Applied Business and Economics Download Article Abstract Action sports have been on the rise in the last decade. A new action sports park is considering developing operations on the east coast. The park would...

Sustainable Fashion Themes in Luxury Brand Storytelling: The Sustainability Fashion Research Grid

by bfineconsulting | Jul 10, 2019 | PRJs

A. Woodside and M. Fine (2019)Journal of Global Fashion Marketing Download Article Abstract “Sustainable fashion”, also known as “eco fashion”, is a part of the growing design, manufacturing, and consumption philosophy and trend toward system maintainability. The goal...

Marketing spending and aftermarket performance of IPO firms

by bfineconsulting | Dec 27, 2017 | PRJs

Authors: Monica B. Fine, Kimberly Gleason, and Michael Mullen Published in: Marketing Intelligence & Planning, Volume 35, Issue 4 (2017), pages 560–576 Abstract Purpose: Increasingly, marketing managers are asked to consider the financial implications—in terms of...

Prosumer Motivations for Electronic Word-of-Mouth Communication Behaviors

by bfineconsulting | Jul 29, 2017 | PRJs

M. Fine, M. Petrescu, and J. Gironda. (2017)Journal of Hospitality and Tourism Technology Download Article Abstract Purpose “Prosumers” (combining “producer” and “consumers”) describes consumers’ ability to openly share their product/service experiences and thereby...
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Recent Posts

  • Identifying Regional Differences in the U.S. Craft Beer Industry: The Case of Southern States
  • Student Perceptions of Service Quality Provided by their University
  • Perimeter based advertising and fan characteristics in the NHL and MLB
  • Mental health stigma of American college students: Business student perceptions
  • Students as Value Co-Creators in the Business Education Ecosystem

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