by bfineconsulting | Aug 4, 2016 | PRJs
Clark, M., Fine, M. and C. Scheuer (2016) Journal of Marketing for Higher Education Download article Abstract The landscape in consumer marketing is changing due to the rise in popularity of social media. This shift has also affected how higher education institutions...
by bfineconsulting | Aug 4, 2016 | PRJs
Fine, M., Gleason, K., Budeva, D. (2016) Journal of Brand Management Abstract To enhance brand equity, firms can deploy different marketing communication elements, such as advertising, promotions, and sponsorships, which create brand awareness (i.e., recall and...
by bfineconsulting | Aug 4, 2015 | PRJs
Fine, M. & M. Clark (2015) Journal of Digital & Social Media Marketing Download article Abstract Quick response (QR) codes are an increasingly popular form of a two-dimensional barcode. First designed for the Japanese automotive industry, a growing number of...
by bfineconsulting | Aug 4, 2014 | PRJs
Fine, M. & M. Clark (2014) Journal of Digital & Social Media Marketing Download article Abstract The use of mobile technology has increased dramatically in recent years. Marketers are looking to capitalise on this new form of technology by providing consumers...
by bfineconsulting | Aug 4, 2014 | PRJs
Domke-Damonte, D., P. Martin, and M. Fine (2014) Operations Management Educational Review Download article Abstract This paper focuses on the development of a novel approach to teaching operations management (OM) topics through experiential learning with a study...
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