by bfineconsulting | Aug 4, 2016 | PRJs
Wen, W, M. Clark, B. Kang, & M. Fine (2016)Tourism Culture & Communication Download Article Abstract Social media is a valuable marketing tool in the hospitality and tourism industry for its immense potential to generate business value and customer...
by bfineconsulting | Aug 4, 2016 | PRJs
Fine, M. & P. Clark (2016)Southern Business Economic Journal Download article Abstract Loss of businesses to surrounding areas has escalated in the past decade, promoting an examination of factors causing business defection from the city of Georgetown, South...
by bfineconsulting | Aug 4, 2016 | PRJs
M. Fine, M. Clark, C. Scheuer (2017)Services Marketing Quarterly Download article Abstract Successful universities know that they must view the students, faculty, and staff as important stakeholders and market to them accordingly. One of the most popular services...
by bfineconsulting | Aug 4, 2016 | PRJs
Clark, M., Fine, M. and C. Scheuer (2016)Journal of Marketing for Higher Education Download article Abstract The landscape in consumer marketing is changing due to the rise in popularity of social media. This shift has also affected how higher education...
by bfineconsulting | Aug 4, 2016 | PRJs
Fine, M., Gleason, K., Budeva, D. (2016)Journal of Brand Management Abstract To enhance brand equity, firms can deploy different marketing communication elements, such as advertising, promotions, and sponsorships, which create brand awareness (i.e., recall and...