M. Fine, M. Clark, C. Scheuer (2017)
Services Marketing Quarterly
Abstract
Successful universities know that they must view the students, faculty, and staff as important stakeholders and market to them accordingly. One of the most popular services on university campuses is a campus recreational facility. The purpose of this study is to understand the factors that influence a university community’s satisfaction with campus recreational facilities. Community characteristics including motivation, loyalty, age, and gender; and facility characteristics including staffing, cleanliness, and parking were considered to determine their effect on satisfaction with the recreational facility. The results suggest that loyalty, staffing, cleanliness, and parking are significant indicators of satisfaction with on-campus recreational facilities.
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