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Prosumer Motivations for Electronic Word-of-Mouth Communication Behaviors

by bfineconsulting | Jul 29, 2017 | PRJs

M. Fine, M. Petrescu, and J. Gironda. (2017) Journal of Hospitality and Tourism Technology Download Article Abstract Purpose “Prosumers” (combining “producer” and “consumers”) describes consumers’ ability to openly share their product/service experiences and thereby...

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