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Monica B. Fine
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International Luxury Hotels’ Use of Sina Weibo and Twitter

by bfineconsulting | Aug 4, 2016 | PRJs

Wen, W, M. Clark, B. Kang, & M. Fine (2016) Tourism Culture & Communication Download article Abstract Social media is a valuable marketing tool in the hospitality and tourism industry for its immense potential to generate business value and customer...

Merchants’ Likeliness to Continue Doing Business: A Study of Georgetown, South Carolina

by bfineconsulting | Aug 4, 2016 | PRJs

Fine, M. & P. Clark (2016) Southern Business Economic Journal Download article Abstract Loss of businesses to surrounding areas has escalated in the past decade, promoting an examination of factors causing business defection from the city of Georgetown, South...

Value-Added University Services: The Importance of On-Campus Recreational Facilities

by bfineconsulting | Aug 4, 2016 | PRJs

M. Fine, M. Clark, C. Scheuer (2017) Services Marketing Quarterly Download article Abstract Successful universities know that they must view the students, faculty, and staff as important stakeholders and market to them accordingly. One of the most popular services on...

Relationship Quality In Higher Education Marketing: The Role Of Social Media Engagement

by bfineconsulting | Aug 4, 2016 | PRJs

Clark, M., Fine, M. and C. Scheuer (2016) Journal of Marketing for Higher Education Download article Abstract The landscape in consumer marketing is changing due to the rise in popularity of social media. This shift has also affected how higher education institutions...

Getting What You’re Worth: Implications that Affect Firm Value In A Brand Acquisition

by bfineconsulting | Aug 4, 2016 | PRJs

Fine, M., Gleason, K., Budeva, D. (2016) Journal of Brand Management Abstract To enhance brand equity, firms can deploy different marketing communication elements, such as advertising, promotions, and sponsorships, which create brand awareness (i.e., recall and...

Recent Posts

  • Evaluating the Impact of Concentrated Match Scheduling in College Volleyball during the COVID-19 Pandemic
  • Value Creation, Loyalty and Satisfaction in the CrossFit Community
  • Factors Impacting Student Perception of Open Educational Resources
  • Assessing Perceptions and Attitudes of an Extreme Sports Park
  • Sustainable Fashion Themes in Luxury Brand Storytelling: The Sustainability Fashion Research Grid

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