by bfineconsulting | Dec 27, 2017 | PRJs
The purpose of this paper is to investigate the role of marketing expenditures in explaining the variation in the aftermarket performance of a sample of firms conducting initial public offerings...
by bfineconsulting | Jul 29, 2017 | PRJs
M. Fine, M. Petrescu, and J. Gironda. (2017) Journal of Hospitality and Tourism Technology Download Article Abstract Purpose “Prosumers” (combining “producer” and “consumers”) describes consumers’ ability to openly share their product/service experiences and thereby...
by bfineconsulting | Aug 4, 2016 | PRJs
Wen, W, M. Clark, B. Kang, & M. Fine (2016) Tourism Culture & Communication Download article Abstract Social media is a valuable marketing tool in the hospitality and tourism industry for its immense potential to generate business value and customer...
by bfineconsulting | Aug 4, 2016 | PRJs
Fine, M. & P. Clark (2016) Southern Business Economic Journal Download article Abstract Loss of businesses to surrounding areas has escalated in the past decade, promoting an examination of factors causing business defection from the city of Georgetown, South...
by bfineconsulting | Aug 4, 2016 | PRJs
M. Fine, M. Clark, C. Scheuer (2017) Services Marketing Quarterly Download article Abstract Successful universities know that they must view the students, faculty, and staff as important stakeholders and market to them accordingly. One of the most popular services on...
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